Why remodeling margins slip
Remodels hide cost in places new construction does not: surprises behind walls, change orders done on a handshake, allowances that get exceeded, and a lot of owner communication time nobody bills. By the final invoice, the margin you estimated and the margin you earned are often far apart.
Worked example: a kitchen remodel
A $48,000 kitchen remodel. Materials and cabinets came to $17,500, your crew’s fully loaded labor to $12,400, subs (electrical, plumbing, countertops) to $7,200, permits, dumpster and rentals to $1,300, and the job’s share of overhead to $3,600.
- Total cost: $17,500 + $12,400 + $7,200 + $1,300 + $3,600 = $42,000
- Profit: $48,000 - $42,000 = $6,000
- Margin: $6,000 ÷ $48,000 = 12.5%
If you wanted a 20% margin on that $42,000 of cost, the price needed to be $52,500 ($42,000 ÷ 0.80). That gap, $4,500, is the cost of under-quoting or of unbilled extras.
Costs remodelers forget
- Change orders performed but never invoiced.
- Return trips for punch-list items and warranty callbacks.
- Allowance overruns the client agreed to verbally.
- Project management and site-visit time, yours included.
- Disposal, protection (floor covering, dust barriers) and cleanup.
Use the result on the next quote
Compare each finished job to the margin you quoted. If kitchens keep landing under target, raise the markup on kitchens, tighten allowances, or write change-order pricing into the contract. One finished job tells you little; five tell you where the leak is.
Frequently asked questions
What is a good profit margin for a remodeling company?
Many remodelers target a net margin in the low-to-mid teens after all overhead, with higher gross margins before overhead. The better benchmark is your own: track every job and compare it to what you quoted.
Should I include my own time in job cost?
Yes. If you spend hours managing the job, put a fair wage for that time into overhead or labor. Otherwise margin looks better than it is and the job is not truly paid for.
How do I price a remodel to hit a target margin?
Divide your total estimated cost by (1 - target margin). For a 20% margin on $42,000 of cost, that is $42,000 ÷ 0.80 = $52,500.
Does this replace job costing software?
It answers one question quickly: what did this job really make? Your accounting software still handles the books.
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